Case Study — Brand

Novu Labs

Full brand identity for a HealthTech startup — logo, design system, pitch deck, and Webflow site. Funded $1.2M seed round within 3 months.

The Challenge

A biotech startup needed to present complex diagnostic data clearly to non-technical seed investors and build an immediate sense of clinical authority.

The Solution

Created an editorial, premium visual identity featuring clean sans-serif typography, structured grid systems, and smooth Webflow landing pages built with interactive Lottie animations.

The Results

Armed with the brand kit, deck designs, and site launch, the founders successfully secured a $1.2M seed round within 3 months of launch.

Key Metrics

$1.2M
seed round secured
100%
investor deck rating
140+
initial partner requests

Architecture & Infrastructure

Bespoke design systems created in Figma, published onto a custom Webflow hosting setup with tailored GSAP and CSS animations for responsive micro-interactions.

Technologies

FigmaWebflowIllustrationMotion

Project Details

CategoryBrand
Year Shipped2023

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