The Challenge
A growing fashion brand faced drop-offs due to a slow, generic store theme and manual inventory discrepancies between physical and online channels.
The Solution
Designed a premium, bespoke Figma visual system and implemented a Headless Shopify store with React. Built automated synchronizations between retail POS systems and the web storefront.
The Results
The storefront load speed dropped under 1.2s, resulting in a dramatic increase in conversion rate and a tripling of overall monthly revenue.
Key Metrics
Architecture & Infrastructure
Custom Headless React store communicating with Shopify Admin and Storefront APIs, integrated with Google Ads tags and Facebook CAPI to optimize marketing feedback loops.
Technologies
Project Details
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