The Challenge
A B2B software vendor was burning cash on broad advertising campaigns that yielded high-cost, low-quality leads, threatening their runway.
The Solution
Restructured their ad targeting around long-tail technical keywords, built custom conversion landing pages, and implemented automated lead scoring via HubSpot.
The Results
Cut CAC by 42% and accelerated MRR growth from $12K to $85K within a 9-month campaign period.
Key Metrics
Grew
MRR from $12k to $85k
42%
CAC reduction
280%
organic traffic increase
Architecture & Infrastructure
Targeted Google & Meta Paid campaigns connected to Webflow conversion funnels, fully instrumented with Google Tag Manager, GA4, and HubSpot marketing automation.
Technologies
Google AdsMeta AdsSEOHubSpot
Project Details
CategoryMarketing
Year Shipped2023
Build something similar
Have a project in mind
like GrowthPulse?
Let's talk. We can replicate this architecture and framework to deliver high-performance results tailored precisely to your company's specifications.
Start your project